Its style was retained, as well as the orange tree leaf. It had the phrase “Pure Premium” in white font. The developers brought back the lower ribbon with bifurcated ends. Next to each letter was a thin stroke of the same color, making the inscription seem three-dimensional. Green was the leaf that took the place of the dot over the “i.” It was arranged diagonally, which, according to the creators, resembled a beverage tube (along with the bottom straight element). Designers repainted the letters orange to remind them of oranges, from which juice is produced. The main adjustment in the emblem was a change of color. They had white as a background: the green elements looked distinct and austere on it. The characters in the first row were also slightly bent. The lower row contained the word “Pure Premium,” arranged on a wide curved ribbon and typed in fine antiqua. Its letters were capitalized, bold, large, and sans serif. The logo for pasteurized fresh juice consisted of its name placed in two rows. ![]() The brand is headquartered in Chicago, Illinois. Until recently, this company was a subsidiary of PepsiCo, but in 2021 it moved to the structure of the French corporation PAI Partners. It was founded in Bradenton, Florida, by Anthony T. Tropicana is an American fruit beverage brand that originated in 1947. It has seven basic marks of individual identity, and two more logos remain unknown (the earliest). As a result, the Tropicana Products Corporation was born in 1957. Since the trademark juice from Florida citrus fruits was a success among customers, the owner decided to rename the company and give it a name in tune with the flagship drink. But gradually, she became less printed on packages, and in the 1980s, she discontinued altogether. It was a native with citrus fruits on her head and dressed like a skirt made of palm leaves. Especially for the fresh orange juice, he ordered a label with a girl on it. He named his juice Tropicana Pure Premium and made it the flagship line.Īt the same time, the entrepreneur paid a lot of attention to his company’s identity. Two years later, he introduced the technology of instant pasteurization, which allowed to preserve the natural taste of fruits in the packaged drink. Then he gave up making fruit kits because orange juice was bringing him a lot of income. Rossi bought the company Grapefruit Canning in 1952. ![]() To expand his citrus beverage business, Anthony T.
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